Branding Strategist. Consultant. Creative Thinker. Faith Leader. Emerging Scholar
“Your Brand represents who you are. It's the feeling others get when they are around you. It defines their experience.”
Lauren is a passionate and creative Brand Strategist and Graphic Designer with a relentless dedication to crafting meaningful brand experiences. With over a decade career journey that spans the realms of design, strategy, and innovation, she strives to bridge the gap between aesthetics and strategy to deliver exceptional results for clients.
Having identified a gap in the market during her tenure at her local church, Lauren founded LB Designs & Consulting, LLC. She recognized the imperative need for religious institutions to cultivate a visually engaging presence both within their sanctuaries and in the broader community. Under her leadership the business has since broadened its range of services.
Throughout her career, Lauren has had the distinction of partnering with a diverse clientele, ranging from emerging start-ups to renowned brands. This includes collaborations with faith-based organizations and professionals from various sectors. Central to her approach is immersing herself in the core identity of a brand, uncovering its unique narrative transforming it into visually compelling narratives.
My Philosophy:
My philosophy is simple: effective branding is about much more than logos and color palettes. It's about forging an emotional connection between a brand and its audience. It's about understanding the core values, aspirations, and promises that underpin a brand's existence and ensuring these are authentically conveyed through design.
I firmly believe that design should not just be aesthetically pleasing but also strategically sound. It should be a reflection of a brand's identity, purpose, and vision. My work is driven by the belief that design has the power to influence perceptions, inspire action, and ultimately, drive success.
LET'S COLLABORATE
Whether you're an entrepreneur looking to establish your brand identity, a business seeking a rebrand, or an organization aiming to enhance its visual presence, I am ready to collaborate. Let's embark on a creative journey together, where design meets strategy, and where your brand's story comes to life in captivating ways.